TikTok Shop Hits Japan—but Cultural Hurdles Add Friction
TikTok Shop Hits Japan—but Cultural Hurdles Add Friction 📱 Introduction TikTok Shop, the e-commerce extension of the short-video platform, has achieved remarkable success across Southeast Asia, the UK, and China. In 2025, the platform officially entered the Japanese market, valued at over $200 billion, making it the world’s fourth-largest e-commerce hub. However, unlike Indonesia or … Read more