Japan launch

TikTok Shop Hits Japan—but Cultural Hurdles Add Friction

by

TikTok Shop Hits Japan—but Cultural Hurdles Add Friction 📱 Introduction TikTok Shop, the e-commerce extension of the short-video platform, has achieved remarkable success across Southeast Asia, the UK, and China. In 2025, the platform officially entered the Japanese market, valued at over $200 billion, making it the world’s fourth-largest e-commerce hub. However, unlike Indonesia or … Read more

Live Commerce Goes Global: TikTok Shop’s Bold Leap into Japan

by

Live Commerce Goes Global: TikTok Shop’s Bold Leap into Japan 🌏 Introduction: Redefining Retail for a Digital Era TikTok Shop’s expansion into Japan marks a significant milestone in the global live commerce revolution. Already a powerhouse in Southeast Asia and the UK, TikTok Shop is now tapping into Japan’s unique e-commerce ecosystem, blending entertainment and … Read more