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The E-commerce category covers the booming world of online business in India and beyond. From Amazon, Flipkart, and niche marketplaces to emerging direct-to-consumer brands, this space explains how digital shopping is transforming commerce. We bring insights on customer trends, logistics, payment solutions, and marketing strategies that shape the e-commerce ecosystem. Whether you’re a seller, buyer, or entrepreneur, our coverage helps you understand everything from festive sale strategies to cross-border trade. With India’s digital adoption accelerating, e-commerce is no longer just a convenience but the backbone of the economy.
Escapism Marketing: Brands Create Fantasy Worlds to Engage Overloaded Audiences 🎭 Introduction: Selling Dreams in an Age of Digital Overload In a world where consumers are bombarded with more than 10,000 brand messages per day, attention has become the ultimate luxury. To break through the noise, brands are no longer just selling products—they’re crafting entire … Read more
GEO&AIO: The New Alphabet in Search—Generative Engine Optimization Unpacked 🌐 Introduction: From SEO to GEO & AIO For decades, Search Engine Optimization (SEO) has been the backbone of digital visibility, guiding how brands, creators, and businesses appeared on Google and Bing. But in 2025, the rapid rise of Generative AI has shifted the terrain entirely. … Read more
📈 Introduction Consumer Goods Price Rise: By mid-2025, shoppers at metro malls, kirana aisles and dealership floors observed this pattern emerging as the new normal: consumer prices continued to inch up when headline inflation seemed to cool down. There were three categories that best illustrated the story — shoes, produce, and cars. Each occupies a … Read more
🧭 Introduction That scene unfolded recently, with the new U.S. tariffs for 2025 hitting with more USA Consumers: protect American jobs, reshore manufacturing, level the playing field etc. But for those who aren’t charging big business trips on company cards, the effect is more immediate and direct: on costs of living — from the weekly … Read more
🧭 Introduction Investing in gold in 2025 is no longer a straightforward decision between purchasing a gold coin and keeping it at home. Indians today juggle digital gold, gold ETFs, Sovereign Gold Bonds (SGBs) and traditional physical gold (in the form of coins, bars and jewellery). The real issue isn’t “which is better?” but “which … Read more
🛒 Introduction ONDC vs Flipkart and Amazon is more than a battle pertaining to platforms; it’s a battle between two ideologies of Indian ecommerce in 2025. There are a closed marketplaces on one side —Flipkart and Amazon — working with an integrated app, captive logistics, ad-tech funnels and a prime‑like loyalty layer. And on the … Read more
🚀 Introduction Direct‑to‑consumer (D2C) in India grew up from a pandemic‑era survival tactic into a lasting commerce strategy that rewires how small brands discover demand, build first‑party data, and own customer relationships. The playbook in 2025 is less about flash sales and more about hardy unit economics, lifetime value (LTV), and retention. Founders have discovered … Read more
🔭 Introduction India’s top searches for 2025 are a culture grappling technology leaps, money rules and meaning all at once. My feeds are clogged with AI breakthroughs—a new copilot, conversation prompts for voice search, a news summariser in seconds—and my family’s conversations are increasingly hedged around economic policy signals such as GST reform in 2025, … Read more
🧭 Introduction Fakes have migrated from back‑alley stalls to mainstream outlets. Today a credible listing, a couple of borrowed reviews and a third‑party storefront are what it takes to slide fakes into your cart. The result: money down the toilet, safety risks (especially when it comes to chargers, cosmetics, supplements), and lost trust. This guide … Read more
🧭 Introduction HTML vs. WordPress for a first website It’s not good vs bad In the world of HTML and WordPress, it is a battle of control vs convenience. With HTML (with some CSS/JS) you have total control, slim performance and no database mess. With WordPress you have the freedom to build anything you want: … Read more